What makes up the price
- Scenario design and setup: a one-time fee that depends on complexity.
- Integrations with your CRM, telephony and knowledge base.
- Per-minute talk time: the main variable cost.
- Support and retraining: ongoing improvements based on real conversations.
- Telephony: SIP trunks and phone numbers.
Pricing models
- Per minute: convenient for a start and for uneven load
- Subscription: a predictable budget
- Pay per result: you pay per lead, booking or closed request
How to calculate ROI
Payback comes down to two formulas:
Monthly savings = (cost of a call handled by an agent − cost of a call handled by AI) × number of automated calls
Payback period = implementation cost ÷ monthly savings
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Hidden benefits that do not show up in the table
- Zero missed calls outside business hours
- Faster response to leads (a better chance of closing than a call back “in an hour”)
- Lower turnover: people no longer answer the same questions all day
- Data from every conversation for marketing and product teams
Where the project does not pay off
Honesty sells: with a very small call volume, or with highly unusual and complex consultations, the effect will be smaller. Start with a pilot on a single scenario.
What an AI call center includes and how it works is covered in our main article.
Frequently asked questions
Is there a free pilot?
Many vendors run a test on a limited volume. Pilot terms depend on the scenario and call volume: message us and we will discuss a test for your use case.
What costs more: implementation or running it?
Usually most of the spend goes to talk minutes, not to development.